This week's services:     Friday evening @ 5:00PM  -  Saturday morning @ 9:30AM

Friday night services will be held at the home of the Rabbi.  The address is 1506 Victoria Avenue.  Enter via the door nearest the driveway.

This week's parsha

Unless otherwise noted, "This week's Parsha" comprises articles taken from contributors to the website.  We show the original author's name here, so that proper attribution is given.  For the sake of brevity, footnotes cited in the original author's writings are omitted from this website.  If you need to see the citations, please refer to the original articles on the website.

Subliminal Advertising

In the 1950s, when the Western world was paranoid about the threat posed by Soviet expansionism, and politicians of all other shades were warning about the reds hiding under our beds, there was much fear-mongering about the dangers posed by subliminal advertising.

The theory was that the Commies would subvert television executives into allowing them to broadcast coded messages, flashing onto our screens too quickly for conscious perception to integrate, which would register on the viewers at a subconscious, decision-making level.

Read more: Subliminal Advertising

I Found a Leader

You don’t have to have a politically wired brain to interpret the signals when a politician is up for election. Ideals and principles invariably get scrapped in favor of more important goals: popularity and electability. “Um, after thinking about it, I have changed my mind regarding this issue . . .”

Tell me about it.

Read more: I Found a Leader

What Makes G-d Laugh

There is an old saying that what makes G‑d laugh is seeing our plans for the future. However, if Tanakh is our guide, what makes G‑d laugh is human delusions of grandeur. From the vantage point of heaven, the ultimate absurdity is when humans start thinking of themselves as G‑dlike.

There are several pointed examples in the Torah. One whose full import has only recently become clear occurs in the story of the Tower of Babel. Men gather together in the plain of Shinar and decide to build a city and a tower “that will reach to heaven.” As it happens, we have archeological confirmation of this fact. Several Mesopotamian ziggurats, including the temple of Marduk in Babylon, have been found with inscriptions saying that they reach heaven.

Read more: What Makes G-d Laugh

In our thoughts


Please Donate

Please help our small shul with your tax deductible donation to our building fund.Thank you for your support!


The following businesses support the synagogue with their generous donations.
Your Ad Here

Please show your gratitude by supporting them.

Kiddush Club

Date: Feb 16 '19
Sponsor: Regina Novak
In honour of my husband Morris Novak (AH) yahrzeit

Nice to know

Upcoming Events

Use the Kiddush Club Request Form (see menu) to publicize your upcoming simcha or yahrzeit by sponsoring a Shabbat kiddush.

Copyright © 2006-2017 Congregation Shaarey Zedek. All Rights Reserved.